TRACE MEDIA INC

BROOKLYN, NY, 11215-1005 (646) 324-8250 Est. 2015 EIN 47-4175513

A30 - Media & Communications 990 - Public charity return 501(c)(3)

www.thetrace.org

Mission

THE TRACE IS AN INDEPENDENT, NONPARTISAN, READER-SUPPORTED NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFICANCE.

Financials

Total Revenue

$6,308,861

Total Expenses

$5,174,682

Net Assets

$4,434,062

33 employees 5 volunteers

From latest filing (tax period ending 2024-12-31)

Financial Health

Operating Reserve

10.3 months Healthy

Net assets / monthly expenses

Year-over-Year Change

Revenue ↑ 3.6%

Expenses ↑ 17.9%

Revenue Sources

Contributions 99.2% Investment 0.4%

Expense Breakdown

Program 82.0% Management 8.1% Fundraising 10.0%

Officers & Key Employees (11)

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Grants Received (112)

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Filing History (4 filings)

Year	Revenue	Expenses	Net Assets
2024 990 - Public charity return Jan 1, 2024 to Dec 31, 2024	$6,308,861 ↑	$5,174,682	$4,434,062
2023 990 - Public charity return Jan 1, 2023 to Dec 31, 2023	$6,088,013 ↑	$4,390,857	$3,299,883
2022 990 - Public charity return Jan 1, 2022 to Dec 31, 2022	$3,428,782 ↓	$3,686,839	$1,602,727
2020 990 - Public charity return Jan 1, 2020 to Dec 31, 2020	$3,580,111	$3,013,493	$1,531,619